1949 Mercury Coupe Chopped Top Chevy 383 Stroker V8 replaced in 2012 350 automatic Transmission replaced in 2010 4barrel carb 3:73 Stock rear end Power Steering and Power Brakes Front disc brakes Yellow exterior with purple flames Exterior shows well and is in good condition Custom interior Purple and Grey All gauges are working Heat/ Defrost Air Conditioning AM/ FM Stereo
Mercury is a defunct division of the American automobile manufacturer Ford Motor Company. Marketed as an entry-level premium brand for nearly its entire existence, Mercury was created in 1938 by Edsel Ford. Forming half of the Lincoln-Mercury Division, the brand was intended to bridge the price gap between the Ford and Lincoln vehicle lines. In a similar context, Buick and Oldsmobile played a the same role within General Motors while the Chrysler Division did so within Chrysler Corporation (following the end of DeSoto and the creation of Imperial).
Although the initial Mercury Eight was a distinct design, for much of the existence of the division, Ford would rely on common underpinnings (from Ford or Lincoln, or both) to save on development costs. To various extents, nearly all Mercury vehicles would be rebadged. During the development of the Edsel, this practice ran in reverse, as the vehicles were derived from Mercury chassis underpinnings.
